The sheer amount of choice consumers have at their fingertips today have created a new era of socially responsible buyers. The truth of the matter is in today's society, what you don't do can cost you. "Cause marketing" has become the norm, and your customers of today make purchase decisions partially based on the ideals they share with your company. Sharing your customer's desire to make the world a better place by supporting an important cause influences their purchasing decisions and drastically improves brand loyalty.
If your business or brand doesn't stand for a cause, consumers may turn to your competitors who do. With multiple centres of excellence available to you through the Royal Alexandra Hospital Foundation we are certain that we can find a cause that aligns perfectly with your brand identity and helps you to succeed while doing some good in your local community.
For more information, please contact Paula Woodman on 780-735-8760. For general inquiries, please contact Crystal Willms at 780-735-4723.
* Statistic provided by the 2014 Nielsen Do Well By Doing Good Report